Brand for GT2 Champion
Master tech by day, Ontario time attack GT2 champion by night – #45 FRS Ontario time attack GT2 class.
Gathering data to out perform the GT2 class and racing against yourself (and the clock) is an ongoing goal for Mann Motorsport. If you need that special custom attention taken with your vehicle, Adam is the right go-to!
Objective & Challenges
Mann Motorsport has been a brand with no visual collateral for a few years and it was finally the time to develop something. Being in the racing spotlight, they required something memorable yet simplistic.
The biggest challenge was to make sure when the vehicle was captured while being photographed, the logo was clear and visible. It was important that the driver was easily identified without having to look up the racing number.
Outcome
We decided to pursue a black and white palette allowing the logo to stand out on vehicles, t-shirts, helmets and other racing gear. The simplicity of the logo has been successfully captured in racing photography, making the brand visually understandable regardless of speed and movement.
We look forward to watching this brand grow and capture it’s existing and new audience.
