Norcab Kitchen & Millwork Old Logo Norcab Kitchen & Millwork New Logo

Norcab’s Story

Located in Barrie, ON Canada / Founded in 1999, Norcab Kitchen and Millwork is a family owned and operated company. Norcab designs, manufactures and installs quality custom cabinetry that reflect their customer’s exact needs.

They proudly hand craft their own products, from custom built kitchens, vanities, bars to entertainment units, closets, laundry rooms and more!

Locally Manufactured and Family Owned Since 1999

Objective & Challenges

Norcab needed a new brand strategy to display their high-end work and to educate the public on the true value of “custom” quality craftsmanship.

Their biggest challenge was being more known in the industry as the go-to for custom products. How do we differentiate one cabinet shop from the rest?


We strategically reworked their brand to make Norcab it’s own entity – Logo, messaging, signage, website and collateral.

From the time we made this change, Norcab documented a 30% increase in revenue. This was based on brand recognition, increased trust in the community and better user experience overall.


Using preexisting and new elements, we’ve transformed the logo mark, colour palette and visuals. The refresh keeps to the history of the company, all while keeping the Norcab feeling the same to new and existing clientele.

Being a family business that started from the ground up, this was very important to the brand.

Norcab Kitchen & Millwork Stationnary
Norcab Kitchen & Millwork Swag